New Year, New Look: Men's Watch Trends to Define 2024

New Year, New Look: Men's Watch Trends To Define 2024

A new year brings a desire to reset and refresh. As we head into 2024, you may be thinking about revitalizing your look with some up-to-the-minute clothing or accessories. If you’re itching to try something new, we’ve got you covered. There’s no better way to add some sophistication to your wardrobe than with a watch. Timeless symbols of elegance and good taste, watches are an excellent way to not only enhance any outfit, but also to help keep your days punctual and organized.

But with so many men’s watch brands out there, where do you begin? In this article, we’ll help you narrow down that search by taking a deep dive into a few of our favorite watch brands: Frederique Constant, Bulova, Citizen, TAG Heuer and Norqain. We tried to include something for everyone in this list, so these brands run the gamut when it comes to styles offered, brand histories, and price points.

I. Frederique Constant Watches: Timeless Elegance Redefined

Frederique Constant is a Swiss luxury watch brand founded in 1988. In the 35 years since their founding, Frederique Constant has grown to become one of the most respected names in luxury watch design. They have pioneered several watch features exclusive to their brand, including the smooth and highly precise Heart Beat movement. 

Frederique Constant Highlife

The Frederique Constant Highlife is a limited edition line of watches featuring several distinctive designs. This automatic watch has a stainless steel bracelet and black face with Roman numerals for a classic, elevated look. It features a 26-jewel movement for extreme timekeeping precision. Combining utility and luxury craftsmanship, the Frederique Constant Highlife is a testament to both style and function.

II. Bulova Watches: Fusing Tradition and Modernity

Bulova has earned its reputation as one of the best regarded affordable watch brands. Since 1875, Bulova has delivered the ultimate in craftsmanship, style and precision, all at attainable price points. Attention to detail is central in every Bulova design, resulting in trendsetting timepieces with incredible accuracy.

Bulova Marine Star

The brand’s most popular models combine classic aesthetics with modern technological advancements. The Bulova Marine Star watch is a perfect example. These watches boast sleek faces in eye-catching colors, along with classic 3 row stainless steel link bracelets for timeless appeal. Inspired by sailing, the Bulova Marine Star runs on an innovative movement fit for any modern watch enthusiast.

III. Citizen Watches for Men: Eco-Friendly Innovation

The nations of Japan and Switzerland both have long, impressive histories of watchmaking. It’s no surprise, then, that when Japanese and Swiss innovators teamed up to establish Citizen Watch, they created one of the most prolific and respected watch brands in the world.

Citizen Watch is a brand dedicated to producing high quality timepieces that are also accessible and sustainable. Their patented Eco Drive watches are powered by light, making them an energy efficient choice that also frees the wearer from the hassle of changing watch batteries. Citizen also strives to keep their timepieces affordable. They’re one of the finest watches you can purchase at a mid-range price point, with a wide range of world-class timepieces available for under $1,000.

Citizen Promaster

The Citizen Promaster series is a particularly popular one. The Promaster Nighthawk is inspired by aviation, featuring a face modeled after a pilot’s slide rule alongside standard date and time features. The 3 row stainless steel link bracelet is both sturdy and sleek. The Promaster Dive, on the other hand, is inspired by divers and features water resistance up to 200 meters, as well as a waterproof blue rubber strap. These watches both offer the durability and utility you need to take on any adventure.

IV. TAG Heuer Watches: Reputation and Revolutionary Design

TAG Heuer’s reputation precedes it: even if you’ve never seen a TAG Heuer watch yourself, we’re certain you’ve heard the name. This Swiss brand has been leading the way in luxury watch design since 1860. TAG Heuer distinguishes itself with a particular focus on elevated sports watches. They are especially well known for their lines inspired by racing, such as the TAG Heuer Formula 1. 

TAG Heuer Formula 1 Series

Named for the most elite class of international formula racing, the TAG Heuer Formula 1 series pushes boundaries and embodies exceptional performance. Worn by racers themselves, these watches are calibrated for the most precise timekeeping possible. They are highly shock resistant, and undergo upwards of 60 quality and durability tests before they can be sold.  

Though they’re inspired by sportsmanship, the TAG Heuer Formula 1 series is built to suit any lifestyle. Carry a piece of unparalleled engineering all day, every day with one of these inimitable timepieces.

V. Norqain Watches: Luxury Craftsmanship and Exploration

Norqain is a relatively new brand–founded in 2018–but its creators are well rooted in Swiss watchmaking tradition. Its founders include Ted Schneider, a member of the Swiss family that owns the Breitling watch brand, and Swiss hockey legend Mark Streit. And in just five years, Norqain has made a big splash in the world of luxury sport wristwatches. 

As an independent watch brand, Norqain distinguishes itself through unique design and strong values. They offer three main collections: the Independence collection, the Adventure collection and the Freedom collection. Norqain is also deeply invested in sustainability, crafting their watch bands from vegan and recycled materials. 

Norqain Adventure Sport

Norqain watches are known not only for their exceptional timekeeping abilities and versatile functionality, but also for their special design touches. The Norqain Adventure Sport exemplifies the brand’s dedication to both aesthetic appeal and rugged durability. The watch face features a fascinating pattern inspired by the Swiss mountains. 

With a Nordura fabric strap designed for maximum resilience and comfort, plus a hard-wearing stainless steel case, this watch is perfect for a sportsman or outdoorsman. Water resistant to 100 meters and with a 41 hour power reserve, the Norqain adventure Sport lives up to its name.

Shop Men’s Watches At Levy Jewelers in Savannah, Georgia

The brands we highlighted in this article all offer an incredible selection of high-quality watches for men, and you really can’t go wrong with any of them. If a particular brand or style stuck out to you–or if you’d like to check out all of these options–we invite you to pay us a visit at Levy Jewelers in Savannah, Georgia! 

We’re proud to carry a wide selection of men’s watches from all of these brands, and our watch experts on staff can give you the best recommendations for timepieces tailored to your taste and lifestyle. Of course, if you can’t visit our store in person, you can always explore our website to see what we have to offer. 

We hope this list inspired you to invest in a new watch for the new year, and we look forward to seeing you soon!