Featured Gem DIAMOND
diamond

Perhaps the most iconic gemstone in human history, the diamond has been a symbol of romance, rarity, and unparalleled beauty since the day it was discovered. Used to express love and enhance style, the diamond is a versatile and fascinating stone. It’s the pinnacle of sophistication and grace, and it’s been coveted by people across the world for centuries. April babies are lucky to have the diamond as their birthstone.

BIRTHSTONE: APRIL
overview
A diamond needs special conditions in order to form and these conditions exist only 100 miles down inside the earth. The carbon will turn into diamond after about a billion years of intense heat and pressure. Graphite is also made from only carbon, however it is soft and its crystal structure is not the same as a diamond.
Diamond Earring
Diamond Ring
Diamond Bracelet
58X harder

A diamond gemstone is 58 times harder than anything else on our planet.

Romans

Roman naturalist Pliny declared the diamond as being the most valuable gem in the 1st century.

from the beginning

Fifty light years from earth, this star is a 10 billion-trillion-trillion carat diamond.

QUALITY FACTORS 
The 4 Cs of diamonds determine the gem’s value.
color
Color Diamond

The most valuable diamond will have no color at all, not even a yellow tinge.

clarity
Clarity Diamond

Diamond clarity is judged by the characteristics inside and outside of the gemstone.

cut
Cut Diamond

Diamonds are cut in a great many different shapes and sizes to reveal brilliance.

carat weight
Carat Weight Diamond

A diamond can look larger but have a smaller carat weight, so all are weighed.

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